Data Standardization

Introducing Intrinsiq

In this article

Revolutionizing how investors leverage proprietary data.

In today’s competitive landscape of private market investing, the ability to make informed, data-driven decisions is more critical than ever. Investors are increasingly aware that the key to superior investment outcomes lies in the effective use of data. However, despite this awareness, many investment firms struggle with fragmented data stored across countless Excel sheets, PDFs, and scattered drives. This lack of centralization not only hampers efficiency but also limits the ability to unlock valuable insights hidden within their proprietary data

Why we built Intrinsiq.

The idea for Intrinsiq was born out of our own experience as investors.

Over the years, we have encountered the same challenges that many of you face today: the frustration of managing disjointed data, the time wasted on repetitive manual tasks, and the missed opportunities due to incomplete or outdated information. Private companies, unlike their public counterparts, are not required to disclose detailed financial and operational data, making it difficult to access comprehensive and up-to-date information. This lack of transparency, coupled with the absence of standardized processes, often results in inefficient and biased investment decisions.

Understanding these pain points, we set out to build IntrinsIQ—a platform designed by investors, for investors. Our goal is to revolutionize how private market investors leverage their proprietary data, helping them not only to organize and analyze their information but also to unlock its full potential

The core problems.

Intrinsiq was designed to solve the key issues that plague private market investors:

  • Data Fragmentation: Investors often store company data in separate Excel files and PDFs, scattered across their drives. This disjointed approach prevents comprehensive and fair comparisons of companies, leading to missed opportunities and suboptimal evaluations.
  • Lack of Standardization: The raw data from private companies is rarely standardized, making it difficult to perform consistent and accurate analyses. This lack of uniformity complicates the comparison of companies, especially in an industry where transparency is already limited.
  • Manual, Time-Consuming Workflows: Many investors start from scratch every time they analyze a new company, redoing the same tasks repeatedly in Excel. This process is not only time-consuming but also prone to errors, resulting in incomplete and often inaccurate assessments.

    The absence of a comprehensive data infrastructure for private market investors leads to inefficiencies, missed insights, and subpar investment decisions. At IntrinsIQ, we believe that the right technology can change this.
  • Intrinsiq's Solution.

    IntrinsIQ is a centralized, proprietary database designed around three key value pillars:
  • Unique Proprietary Knowledge Base: IntrinsIQ offers a centralized platform where investors can store and access standardized company data and analyses, institutionalizing knowledge and making it easily accessible for future reference.
  • Workflow Automation: By automating manual workflows, such as financial analysis and benchmarking, IntrinsIQ enhances efficiency, allowing investors to focus on what truly matters—differentiating themselves through deeper market research and strategic support.
  • Unrivaled Insights into Company Value Drivers: IntrinsIQ provides deep insights into the key value drivers of companies. Users can compare companies across 300+ standardized KPIs, either head-to-head or against tailored peer groups, offering a comprehensive view of each investment opportunity.

  • With Intrinsiq, investors can run instant company analyses, uncover valuable insights, identify patterns, and predict market trends in real-time. Our platform facilitates tailored comparisons of companies, enabling investors to make informed decisions based on accurate assessments and customized comparisons, giving them a competitive edge in the financial landscape.

    What’s next: deep dive into Intrinsiq’s capabilities.

    This article serves as an introduction to what Intrinsiq is and why we built it. In the coming articles, we will delve deeper into the specific functionalities that set IntrinsIQ apart. We’ll explore:

    • Seamless Data Upload and Centralization: How Intrinsiq uses AI to simplify the data upload process and centralize all your information in one place.
    • Automated Data Standardization: How our platform ensures that all data is standardized for accurate and fair comparisons.
    • Proprietary Analysis Module: Discover how IntrinsIQ’s advanced analysis tools go far beyond manual Excel processes to provide deeper, more accurate insights. Our platform offers the most comprehensive cohort analysis solution on the market, calculating over 6,000 standardized KPIs based on raw customer data cubes. These KPIs provide unparalleled detail into customer behavior, enabling investors to uncover trends and patterns that would be nearly impossible to identify manually.
    • Powerful Benchmarking Possibilities: Learn about the benchmarking capabilities that allow for detailed comparisons across companies and peer groups. Both financial data (P&L, balance sheet, cash flow) and metrics derived from our cohort analysis—such as retention, churn, and LTV—can be directly benchmarked against industry standards or customized peer groups, providing a robust framework for evaluating performance.
    • Efficient Portfolio Performance Tracking: How IntrinsIQ enables more efficient tracking and reporting of portfolio performance, allowing investors to focus on what truly matters.


    We’re excited to share more about how Intrinsiq can transform your investment processes, making them more efficient, data-driven, and insightful. Stay tuned for these in-depth explorations of our platform’s features and how they can benefit your investment strategies.

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